Simply
put: Frank Brusca is a multitalented individual
with a penchant for applying creativity to the highly
technical.
With
a professional career starting in the film and video
production industry, Frank produced, directed,
wrote and edited industrial communications for a major
Fortune 100 organization. He refined his computer
skills after making the transition to instructional
technology, for which he received an M.S. degree
in 1992.
In
the mid-1990's, he began studying the concepts of
Performance-Cenetered Design (PCD, also known
as Electronic Performance Support Systems,
or EPSS). Frank has worked along side the leaders
in the EPSS industry and has worked on performance-centered
systems for numerous clients. In the process, he has
emerged as one of the leaders in this niche field
. Frank is also a frequent speaker at industry events
such as Online Learning and KM World.
Frank
is a continuous learner, keeping his design and technical
skills current. In the past few years, Frank's web
site design work has been recognized in the national
press. Newspapers and magazines that have recognized
his work include USA Today, Sky
(Delta' in-flight magazine), Acura Driver,
Denver Post, and numerous syndicated
newswire stories. Frank is adept at Dynamic HTML (DHTML),
JavaScript, VBScript, ASP, VB, PERL and the MivaScript/Miva
Merchant commerce system. Dreamweaver, Paintshop and
Photoshop are other tools usually found in his toolbox.
His
work continues to win awards. In 2000, an EPSS
system that Frank designed and managed won an industry
award. And speaking of industry activities, Frank
is a frequent speaker at training, knowledge management
and EPSS events.
Over
the years, one of Frank's interests is in the selection
of appropriate learning and performance support media.
One size does not fit all. Only through careful analysis
and consideration can anyone make the right decision
regarding how training and support is to be delivered.
Frank has developed a methodology and tool set that
ensures the right instructional/support media are
used for a given situation.
In
addition to these skills, Frank is recognized in the
historic preservation community as an expert
on Route 40 (Atlantic City to San Francisco), milestones,
diners and the travels of Jack Kerouac. His work with
the Ohio Historical Society helped lead to the certification
of the National Road as a National Scenic Byway in
the Buckeye state. His Route
40 web site is recognized within the
roadside archaeology community for its thoroughness
and scholarship. Frank also serves on the board of
the Society
for Commercial Archaeology and was
a roadside technical advisor for the 2000 Universal
movie, Isn't She Great.
As
part of his historic preservation efforts, Frank has
developed his cartographic skills. With a strong
background in computer and imaging technology, Frank
has quickly adopted to GIS and DRG systems. In one
current project, Frank is creating a historical cartographic
record of Route 40 relying entirely on digital cartographic
data. In another project, he helpd John Deere with
the user interface and processes for their GIS/GPS
DeereTrax system.
Frank Brusca
